The Australian Direct Marketing Association (ADMA) has appointed Jodie Sangster as CEO, replacing Rob Edwards who leaves the role in June after 18 years in the job.
Sangster was most recently senior vice president of education & global development at the Direct Marketing Association in New York. She has also worked in the DM industry in the UK and Australia.
Sangster has already worked at ADMA as director of legal & regulatory affairs from 2001 to 2006, and played a key role helped in the introduction of the Spam Act, Do Not Call Register Act and APEC Privacy Principles.
She then took up the position of chief privacy and compliance officer with Acxiom and moved to the US in 2007 before joining the DMA in 2009.
Sangster has maintained ties with ADMA as a Code Authority representative and will return to Sydney in April.
ADMA chairman Tony Davis said: "Jodie was uniquely placed to take on the job as CEO. Given her previous role with ADMA, her continued participation in the work of the association, the international perspective she’s gained with our UK and US counterparts and the high regard in which she has always been held by the marketing community, there is no-one more qualified for this position and no better hands into which it could be entrusted.”
Sangster said: "The growth of marketing channels, the convergence of on and off line media and focus on customer-centricity presents significant opportunities for marketers.
"It also brings new learnings and challenges which current and future members will look to us to continue championing. Rob has carved out a strong position for the Association and I’m deeply honoured to be able to take the reigns and steer it into exciting new territory.”
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