The Melbourne based agency will continue to partner with OZSALE’s marketing team on SEM, paid social and programmatic strategies, with the aim to continue the upwards trajectory of the AU market and other international regions including NZ.
Adcore chief digital officer Ronit Moll says with eCommerce more broadly, the industry had the 'sugar hit' of the pandemic, and once over, the hard work really began for pure-plays (and their agency partners) as stores opened back up.
"This extension from OZSALE is testament to the hard working teams, and our proprietary eCommerce technology to help power the custom large feeds, but most importantly and gratifying of this extension is proof of the trajectory and vision shared by both companies," says Moll.
Tali Lederman, OZSALE's head of retail and sales, says AdCore's strategic support of OZSALE'S paid digital accounts has boosted the company's online visibility, increased customer engagement and continues to assist the marketplace with ambitious growth goals.
"Their expertise and technology are a critical component in managing our large and complex product feed," says Lederman.
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