Australian Community Media (ACM) has launched a new insurance brand, View Insurance.
The new offering provides “broker style insurance products” with deals across business, car, and home insurance.
“View Insurance is a natural extension of the View brand as we look to further build the penetration into the ACM markets and beyond,” says ACM executive chairman Antony Catalano.
“Everyone needs to insure the things they love but we wanted to do things a bit differently. View Insurance and its direct association with ACM’s network of 142 mastheads will not only help to keep quality local journalism strong but we are committing an amount equal to 2% of each individual policy (calculated on the base premium amount) to the Kindness Factory to help them bring their Kind Schools Network to schools across the ACM network.”
The Kindness Factory was launched by Kath Koschel and helps schools embed Kath’s 12 Attributes of Kindness into the school curriculum.
View Insurance will launch across ACM’s 14 dailies from today including the Canberra Times, the Newcastle Herald and the Ballarat Courier and will feature home, car, pet, landlord, and business insurance.
“The regions are growing quicker than ever before and through our partnership with ACM we can reach an audience of 6.4 million each month,” View Insurance's Michael Carollo.
“We plan to help as many of them as we can with market leading insurance products and help them protect the things they love. We’re hoping to change their view on insurance.”
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