Podcast company Acast has bolstered its commercial presence in Western Australia through a partnership with Digital Loop.
Digital Loop will assist WA-based brand and media agencies to access Acast’s suite of offerings, strengthening Acast’s sales presence in Western Australia, with commercial representatives on the ground.
Acast MD for AU/NZ Henrik Isaksson said given the robust and expanding digital audio market in Western Australia, the decision to allocate dedicated local sales resources was timely.
"Chris and the Digital Loop team understand the unique nuances of this local market, boast strong credibility in WA and are a great fit for Acast’s vision," he said.
Digital Loop MD Chris Coufos said podcasting is a highly engaging audio format, due to the personal nature of its consumption, and provides advertisers a level of attention that you don’t get with traditional radio.
"It is an exciting, dynamic space in digital audio, and Acast is delivering audio solutions in meaningful and highly targeted ways that have never been possible previously," he said.
"Digital Loop already has strong experience in commercialising podcasting and it is a privilege to be able to represent Acast in the Western Australia market.”
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