Western Australia’s P&N Bank has appointed 303Lowe to its creative and digital advertising account, following a competitive pitch.
303Lowe will be responsible for driving a new brand strategy as the WA bank looks to take on the bigger financial institutions and provide “genuine competition” within the banking sector.
303Lowe will replace P&N’s incumbent agencies The Brand Agency and Meerkats.
P&N's senior manager marketing, Anna Pearce, said: “With the new strategy in development, it was logical to put our account out to pitch, to test the market and ensure we have the right strategic partner.
“At the end of the strategic and creative pitching process, 303Lowe were judged to have hit the mark in terms of their strategic thinking, brand planning and creative capability in both offline and online channels.”
303Lowe group managing director Al Taylor added: “P&N Bank is a great business that has a genuine
appetite to do interesting and category‐challenging work.
“We are really excited to begin working with the team at P&N as they embark on a bold new strategic direction,” he said.
The appointment is effective from May 2015.
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