Starcom Australia has launched PPG Solutions, a craft team of content, CX and data scientists navigating the fragmented and converging media landscape by creating bespoke, scalable solutions for clients.
Mark Duffy, Starcom Australia’s national head of digital and solution, said structure makes the PPG Solutions team different.
"It is an innovation hub consisting of content, CX and data scientists that are integrated into our end-to-end campaign process, ensuring full-funnel implementation," Duffy said.
“These three complimentary specialists will bring their expertise to campaign activation to achieve a more circular marketing model for our clients. One that guarantees the paid media integration into direct-to-consumer (DTC) platforms is continually improving client outcomes, growing their brands and their businesses.”
The PPG Solutions team has already worked with clients including Miele, Stellantis, Weber, Metcash, P&G and Bega on solutions including hyperlocal, POOH, e-commerce, identity, omnichannel and retail media.
Instead of siloed media channel activation, the team’s focus is on connecting paid and direct media customer experiences for clients utilising data, technology, and AI smarts.
PPG Solutions incorporates all areas of the agency business, ensuring all stages of the campaign process are connected – from the inception of a client brief, through to media activation and measurement.
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