Reddit’s has introduced a range of updates to its Ads Manager, making it easier for advertisers to set up and manage their campaigns on Reddit.
For self-serve advertisers and those who want to get an ad live on Reddit as quickly and seamlessly as possible, the company have developed the Simple Create flow to build a campaign with a single ad in three steps (create an ad, set up targeting and budgets, and select payment).
Reddit advertisers can now also build and test multiple sets of ad variations on the platform to see what messaging resonates most strongly with their target audience – saving them time previously spent building new ads one-by-one.
Once campaigns are up and running, advertisers searching for targetable communities on Reddit can now do so by topic relevance to better discover the most relevant communities for their campaigns, and maximise reach to relevant audiences.
For advertisers wanting to look back on their campaign performance, Reddit Ads Manager now supports a 12-month reporting look-back, especially helpful for advertisers seeking to analyse their ads activity over time.
The introduction of the Bulk Edit tool now empowers advertisers to make changes and updates to bids, budgets, and third party reporting trackers for ads across multiple campaigns and ad groups at the same time.
Shariq Rizvi, Reddit’s EVP of ads monetisation, said: “Like Reddit’s 100,000+ communities, our client base is diverse and seeking different things from their Reddit Ads experience.
"These latest updates to our Ads Manager reflect our broad advertiser make-up and are designed to empower all clients to get the most from their campaigns on Reddit, regardless of their goals.
“As we continue to scale our business and welcome advertisers from all corners of the world, we want their experience to be easy, intuitive and dynamic – these updates are a direct result of us listening to and improving based upon the needs of new and longtime advertisers on the platform.”
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