Insights platform IRD Group and market research company Roy Morgan have joined forces in a new partnership.
IRD Group, publisher of products including InsightGuru, Connector and Prospector, will now be able to include additional market research and insights across its platforms.
Results from Roy Morgan's Customer Satisfaction Awards and market research findings now sit alongside IRD's insights.
Matt Skinner, managing director at IRD Group, said: “Our partnership with Roy Morgan and the introduction of the new features is a major part of our continued push to equip our clients with access to the best business intelligence available, intelligence that can transform the way they do business”.
Michele Levine, CEO at Roy Morgan Research added: “This partnership highlights the role of market research in the sales process, recognising the critical importance of understanding your market and target audience in achieving your desired results.”
IRD Group has also introduced Industry Snapshots that give a top line view of industry verticals, covering major players and brands and combining these with 'trends' and 'emerging players'.
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