Christmas campaigns 2016

25 October 2016

The Christmas season is nearly upon us which means one thing - the big marketing campaigns are coming.

Need the perfect gift? Head to PayPal

PayPal is encouraging Aussies to shop off the beaten path with a new marketing campaign. It aims to help people discover gifts they didn’t know existed from more than 100 Australian small businesses this Christmas.  The campaign, developed by Isobar, Edelman and Vizeum, was inspired by the insight that shopping against large crowds at Christmas time can...

Duracell and Star Wars uses the force for good this Christmas

Duracell has launched a Christmas campaign ahead of the launch of the next Star Wars movie in December.  In the 60-second spot Duracell is using its power for good, donating one million batteries to power toys at 147 Children’s Network Miracle Hospitals nationwide. The campaign is developed by advertising agency Anomaly and directed by Simon...

Cadbury delivers joy this Christmas

Cadbury has officially kicked off its Christmas Campaign with the launch of a new TV commercial. It plans to bring the campaign to life with a multi-platform approach across experiential activations. Cadbury will deliver joy each weekwith giant Cadbury-branded delivery trucks, planned to travel to each event and location across Australia, from First Fleet...

Coca-Cola reveals its Christmas ad

Coca-Cola wants everyone to give the gift of Coke this Christmas, with the beverage giant showing how Christmas stress can be relieved by sharing a Coke. The 2016 Christmas ad is the first released under the 'Taste The Feeling' banner and follows the story of a boy who is handing out Coke of all variates to different people in town. However, the final Coke...

Heathrow's Christmas homecoming to woo expats

The Christmas campaign shadows an elderly bear couple whose journey through the airport is a hard, and all-too-relatable one. After having some difficulty grabbing their luggage and trying to grab a treat from the airport convenience store, the bears look around nervously for their family at arrivals. That's when the heart starts sinking and the tears...

Lidl celebrates family in its Christmas spot

Called 'Homecoming', the ad features a family who have come together to recreate Christmas for their father in their old family home. Tucked away in the country, the house has been left to fall into a state of disrepair and, coupled with the death of the their mother, the family are inspired to rally around and bring the old home back to life in time for...

Net-a-Porter says have a stylish Christmas

The animated campaign reinforces the brands’ offerings, encouraging consumers to have a stylish Christmas. The campaign spans print and digital, with the lead medium of a fully animated short film featuring a variety of playful characters that bring to life the Net-a-Porter and Mr Porter shopping experience during the holidays. The storyline takes the...

Outdoor campaign encourages Aussies to rescue a pet this Christmas

As part of its ongoing pro bono relationship with Sydney Dogs & Cats Home, J. Walter Thompson Sydney have teamed up for an outdoor Christmas campaign. The ads show Australians wrapped up like a gift with the text, "All they want for Christmas is you". Sydney Dogs & Cats Home GM Claire Garth says: “We are the only pet shelter in Sydney to never place...

City of Sydney decks the streets for Christmas

The creative, by Holt, centres on the familiar lines of a triangular, tree shaped motif. The ‘Christmas tree’ identity is designed of hundreds of smaller triangles in a myriad of jewel-like tones, creating a colourful, kaleidoscopic effect. As though in flux from a gust of wind, small ‘leaves’ of colour are blown from the tree shape, into its surrounds....

Woolworths and OzHarvest give back this Christmas

Woolworths has launched the ‘Christmas Table For Good’ campaign, joining forces with food rescue charity OzHarvest to help raise over $1 million to help feed Australians in need. The campaign will raise funds for OzHarvest through Woolworths stores nationwide, with customers encouraged to buy a $2 token and place it on the Christmas Table For Good. Each...

‘Join the Gift’d’ this Christmas with eBay

eBay has launched their Christmas campaign, beckoning Australians to ‘Join the Gift’d’. The campaign, by M&C Saatchi, reveals a team of everyday people sharing an extraordinary power, making them more Gift’d at Christmas. With 90% of all products bought on eBay being brand new and from big name retailers, the campaign aims to replace Christmas shopping...
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