Captain Risky

9 May 2016

Captain Risky has weaved his way into the Australian vernacular as he overdramatised the real-life risks that Budget Direct won't insure.

Check out all his best campaigns here:

1. Captain Risky hits the outback in latest spot for Budget Direct

Captain Risky is at the mercy of an inquisitive kangaroo in the latest ad for insurance company, Budget Direct.  The infamous brand mascot finds himself in a sticky situation after an incident with a tree. Much like a Budget Direct customer - however we all know that Budget Direct won't insure Captain Risky. The ad, by 303MullenLowe Sydney, rolls out across...

2. Captain Risky is in the house for Budget Direct

The latest instalment in Budget Direct’s “Get More” campaign shows tne infamous Captain Risky giving an unconventional tour of his house, using his motorbike. Captain Risky jumps across tabletops, couches and rides up carpeted stairs, demonstrating yet again why Budget Direct will never insure him. Budget Direct marketing and digital director Jonathan Kerr...

3. Captain Risky returns to shine a light on service

The story arc shows the “depth and quality” of customer service Budget Direct offers its insurance customers, such as lifetime guarantees on car repairs. Captain Risky, however, has none of those benefits. Jonathan Kerr, director or marketing and digital at Budget Direct, says: “Yes, Captain Risky is entertaining and funny, he’s a risk-taker and a...

4. Budget Direct says hello to Captain Risky

The noble captain is also the new face of Budget Direct – replacing divisive alien couple Zeek and Zia –  in the first campaign to come out of its new creative agency 303Lowe since winning the insurer's creative account.  Budget Direct director of marketing and digital Jonathan Kerr said theaim of the campaign is to highlight how the company can provide...

5. Welcome to Captain Risky's Temple of Risk

That's right, now Captain Risky is letting us into his lair and you better believe it's a risky place to be. The ad, by 303Lowe and directed by Goodoil Films' Hamish Rothwell, builds on the Captain Risky campaign launched in early January, by showing off Risky's humble abode. It's off the grid, full of dodgy electrical wiring and has a hot tub: all the...

6. Captain Risky gets riskier with Budget Direct

This time, Captain Risky is celebrating Budget Direct's Money magazine Insurer of the Year award by standing on his rocket car Stella as it drives on two wheels.

7. Captain Risky is back - and riskier than ever

In this latest stunt, we see Captain Risky attempt a "double helix divide" - the biggest feat of his career - in front of a roaring crowd to highlight Budget Direct's customer approval rating of 94%. Budget Direct director of marketing and digital Jonathan Kerr said: "Captain Risky has really been a huge success for Budget Direct, weaving his way into the...

8. Captain Risky hits the suburbs

Captain Risky is back and this time he is hitting the ‘burbs with is new and improved house, complete with a helicopter paid and ten foot ramp to launch himself into his garage. The ad, by 303Mullen Lowe Sydney, is to promote Budget Direct’s referral rate, with 94% of its customers saying they would recommend the company to a friend. Check out Captain...
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