WWF-Australia showed Sydneysiders a future without koalas

19 November 2018

Creative Agency: Publicis Media
Media Agency: Habitat Media

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WWF-Australia asked Sydneysiders if they can imagine a future without koalas in the latest campaign with Publicis Media.

WWF-Australia has launched a campaign with Publicis Media to give Sydneysiders an insight into what the future without koalas in the wild could be like.

The activation aims to raise awareness and encourage action on excessive tree-clearing now to ensure a future for the iconic species.

The ‘#savekoalas’ campaign activation featured a pop-up koala museum set in the year 2050. Modelled on dinosaurs featured in museums, the Koala Museum showcases taxidermy koalas and skeletal remains, while allowing visitors to engage with content to learn about what Australia was like when koalas were thriving.

WWF Australian Forest and Woodland Conservation policy manager Stuart Blanch says: “The thought of koalas becoming extinct was almost unimaginable just a few years ago. This ‘Koala Museum’ demonstrates the sad reality if we don’t take actions now. I’m hopeful this exhibition encourages more Australians to show their support in protecting this iconic species from extinction.”

Publicis Media content manager Janice Isidro says: “The threat of not having koalas in our lives is very real and we wanted to exaggerate that experience through the ‘Koala Museum’ to get people to act now before it’s too late.”

The pop-up koala museum was launched on 17th November, for one day only from 10.00am to 6.00pm at Sydney’s Overseas Passenger Terminal.

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