Wrigley's teams up with Ashton Kutcher for Extra gum ad

22 January 2015
 

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Ashton Kutcher wants to break up with a saucy ex-flame. In this case, pizza.

Ashton Kutcher has become the latest celebrity to sign up for Extra's long breakup campaign with food, following on from Antonio Banderas and Sarah Silverman.

The new ad has Kutcher impressing a date, only to be interrupted by a former flame.

In this case, a slice of peperoni pizza.

Kutcher collaborated with CLM BBDO and Energy BBDO on the script for the campaign, which will air in Australia on 25 January, and also be rolled out to 40 countries around the world.

There are two versions of the ad, a 15 second and a 30 second spot.

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