Wolfking produces Audi S model Scary Beautiful campaign

1 October 2019

Advertiser: Audi

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The campaign highlights the unique qualities of the Audi S model range.

This week, a new marketing campaign for the exhilarating Audi S model performance vehicle range hits the market.

Independent agency WolfKing to created an a campaign that highlighted the qualities of the Audi S model range, entitled: Scary Beautiful.

The Scary Beautiful campaign is a through-the-line creative project for Audi Australia, created and produced by WolfKing.

“The moment we heard the ‘Scary Beautiful’ creative platform idea, we got excited," Audi Australia marketing communications manager Kit Bashford says.

"The whole process has been a collaborative and exciting one. We are absolutely delighted to see the performance and beauty of the S Range brought to life in such a powerful, cinematic way.”

WolfKing co-founder Jason Woelfl says the campaign is something the agency is "incredibly proud of".

“Every person who has touched it has been dedicated to crafting and finessing it," Woelfl says.

"The passion shown by Ben, Lucy, Tim, Billy, Abbie, Richard, Cam and everyone who has been involved, has been amazing.

Dave King co-founder at WolfKing added: “To be given the opportunity to work on a project for such a prestigious brand is an absolute honour. The Audi team have been true partners in creating this work, making it easy and most importantly, making it fun to produce.”

The campaign features a mix of television, cinema, outdoor, print and digital.


Chief Customer & Marketing Officer: Nikki Warburton
Marketing Communications Manager: Kit Bashford
Senior Marketing Executive - Brand & Product: Mick Colgan
Creative Partner: Jason Woelfl
Creative Partner: Dave King
TV Producer: Bella Harris
Business Director: Kylie Jones
Studio: Richard Spencer
Retouching: Cameron Jones
Director: Ben Briand
Executive Producer: Lucy Pilkington
DOP: Tim Tregoning
Producer: Charlotte Plowman
Colourist: Billy Wychgel
VFX: Richard Betts
CASTING DIRECTOR: Nikki Barrett Casting
Sound House: SongZu
Sound Designer: Abigail Sie
Music Supervision: Uncanny Valley
Music Supervisor: Charlton Hill
Track: Your Protector (Fleet Foxes Cover)
Writer: Robin Pecknold
Publisher: Kobalt
Artist: Wildernessa feat. Lovelier Other
Label: Pusher

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