It's time to celebrate those who boldly chase triumph and Wolf Blass wants to raise a glass to them.
The new positioning, by J. Walter Thompson, is the first from the agency since it was appointed to the Treasury Wine Estate's global marketing services account in February this year.
The global campaign will launch with 60 and 30 second television commericals and will be supported across print, digital and in-store.
J. Walter Thompson creative director Jarrod Lowe said: “It’s wonderful that a brand whose entire ethos is built on entrepreneurial spirit, is bringing not only their pursuit of triumph to life, but also celebrating others who share the same drive.
“As one of Australia’s leading wine brands, it is vital that this relaunch connects with new markets and audiences, while continuing to pay homage to the rich history of the brand”
Wolf Blass global brand director Angus Lilley said: “‘Here’s to the Chase’ focuses on celebrating those who boldly back themselves, a trait that often separates those who dream and those who achieve. Something that our founder Wolfgang Blass himself is a strong believer of, and something we felt was well worth raising a glass to.”
Global Brand Director: Angus Lilley
Creative Directors: Jarrod Lowe/ Tim Holmes.
Copywriters: Jarrod Lowe/Michael Mulcahy
TV Producer: Sandi Gracin
Account Team: Hazel Tiernan/Jessica Johnson
Production House: White House Films
Director: Rob Stanton-Cook
DOP: Aaron McLisky
Producer: Annie Schutt
Post Production: The Butchery
Online Production: The Refinery
Sound: Front of House – Phil Kenihan