William Hill boasts fast betting as part of Australian Open sponsorship

4 January 2017

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Axle Whitehead is back in the latest ad from William Hill promoting its official partnership with the Australian Open.

William Hill is kicking off the year with a new ad campaign from Fenton Stephens to represent the speed of betting the company can offer.

It aims to show what makes William Hill stand out in the Australian betting category.

Opening in Western Australia's iconic Pinnacles Desert, Whitehead announces 'fast betting is on its way to the Australian Open'. Then he sends a tennis ball, an avatar for fast betting, rocketing across the country towards its eventual destination in the Australian Open.

In support of the TV brand spot, there will be a yet to be announced retail offer campaign, as well as an integrated digital campaign across various platforms.


Client - William Hill
William Hill Chief Marketing Officer- Warren Hebard
William Hill Marketing Manager - Brand & Sponsorship - Emma Mulligan
William Hill Media & Communications Manager - James Burroughs
Creative Agency - Fenton Stephens
Creative Director - Alex Fenton

Digital Creative Director - Sean Birk
Creative Team - Jess Wheeler & Guillermo Carvajal
Director of Planning - Simon Antonis
Head of Account Management - Amy Stephens
Group Account Director - Josh Collins
Account Manager - Dezi Orfanides
Agency Producer - Lisa Ramsay

Production Company - The Sweet Shop
Director - John S. Park
Executive Producer - Edward Pontifex
Producer - Niko Aulich
DOP - Crighton Bone
Managing Partner - Wilf Sweetland

Post Production - Method Studios Melbourne
Editor - John S. Park
Post Producers - Sophie Taylor, Clare Lehner
Flame - Chris Betteridge

Colourist- Edel Rafferty

VFX/CG Animation - Cadre Pictures

Sound - Production Alley
Engineer - Rodney Lowe
Producer - Les Molnar

Music - Kanye West

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