“Don’t kick yourself for not owning a Volkswagen SUV sooner."
Volkswagen is spotlighting that its SUVs are better experienced than explained in a campaign that asks, 'Isn’t it time you SUVW?' via DDB Sydney.
The campaign depicts owners’ reactions to experiencing the range of features of a Volkswagen SUV such as the T-Roc, T-Cross, and Tiguan Allspace.
The hero spots, including a 60 second two 30 second versions, portraying a man faced with the pressure of a reverse parallel park in front of his date, a pair dressed as an NFL player and astronaut for a party, a family stuck in traffic, and a man driving his partner who is in labour to the hospital.
Each has a moment of realisation – they shouldn’t have waited so long to experience a Volkswagen SUV.
“Don’t kick yourself for not owning a Volkswagen SUV sooner,” the spots reassures.
The campaign is running across TV, outdoor, digital, social, and owned channels.
Creative agency: DDB Sydney
