Unexpected collaborations

7 July 2014
 

Advertiser: University of Sydney

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Why should farmers be talking to robotics experts? And what could gaming programmers help endocrinologists with?

A new campaign for the University of Sydney's research facility, the Charles Perkins Centre, demonstrates that 'unique insights come from unexpected collaborations'.

The campaign, by The Monkeys, showcases three unexpected collaborations that the new centre, which is dedicated to improving health issues such as obesity, diabetes and heart disease, fosters.

The Monkeys, which was appointed by the university on April, worked with animation studio In The Thicket to bring the campaign to life.

The campaign is running online, in print and outdoor. Here are the other two films:

What do biologists and astrophysicists have in common?

What can farmers learn from robotics experts?

Credits:

Client – University of Sydney
Agency – The Monkeys
Production – In The Thicket
Photographer – Noel McLaughlin
Photo production – Blueprint

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