Uber is moving onto the next stage of its marketing life cycle, with a major OOH push in the UK market.
Uber has launched an OOH campaign, 'Get there with Uber', as it looks to widen appeal beyond nights out.
The car-service is hoping to show how it can be used for commuting, travelling to the aiport or heading to the shops with its first big above the line campaign in the UK.
The campaign, created by BBH, features six different creatives of real drivers and riders to show how customers and employees really use the app.
The riders and drivers were photographed and interviewed and aim to “inspire” potential customers and employees through their real stories and experiences of using Uber.
The ads will be rolled out through traditional radio and out of home advertising.
