The historic Tooheys Lidcombe Brewery.
Tooheys has joined forces with Australian skate brand Pass~Port to create a staff only jacket for the brewery workers of the western Sydney institution.
Designed to celebrate the brand’s brewers past and present, famed for filling schooners consumed across Australia since 1869, the collaboration was conceived by Monster Children Creative.
Limited to 350, the reversible jacket features a side that follows worksite high-vis safety requirements, and on the other, a stylish but rugged canvas ideal for the pub post-shift.
As part of the two brands coming together, Tooheys lets Pass~Port loose in the historic Tooheys Lidcombe Brewery.
The campaign rolls out this week.
Lion
Head of Beer – Core - Chris Allan
Strategic Partnerships - Andie Tickner
Head of Design - Mick Boston
Brand Communications Leader - Sophie Breheny
Marketing Manager - Aymin Diab
Marketing Manager (on maternity leave) - Katharina Basley
Brand Manager - Roisin Oates
Connections Planner - Jess Dawes
Digital Strategist – David Scheepers
Media manager – Carol Kearney
Pass~Port
Pass~Port Founder & Creative Director - Trent Evans
Writers - John Cruckshank, Matt Cresswell, Luke Smith
Project Team - John Green, Sammy Thornton, Harry Green, Sunny Liden
Skaters - John Cruckshank, Adelaide Norris, Callum Paul, Mikey Mieruszynski
Creative & Collaboration Management - Monster Children Creative
Project Director - Kieran Burke
Creative Director - Matt Pike
Production - Monster Children Films
Producer - Brescia Jordan
Director - Luke Smith
DOP - Matt Cresswell
Editor - Myles McAlister
Stills Photography - Sam Coady
Grade - Greta Van Oyen
Audio - Electric Sheep
Earned – Thinkerbell
Francesca Di Stefano – Lead Earned Thinker
UM – media Agency
Ellie Graham – Senior Client Director
Ryan McIntosh – Performance Manager
