'This Girl Can' has a viral message for women everywhere.
UK ad 'This Girl Can' for Sport England aims to encourage women to get involved in sports.
The short television clips by UK firm FCB Inferno draw upon “real” women’s bodies, of different shapes and sizes, as they move, sweat, strain and take pleasure in a range of activities – swimming, kickboxing, football, dance, cycling and more.
The campaign hit viral status globally. The ad's director, Kim Gehrig from Australian production company Revolver, said it's important for the industry that it has.
“You always make something in a vacuum, so you never really know the response. But I'd hoped [it would go viral], because it's an important message and an important thing for women."