The Wonderful Everyday

16 July 2014

Advertiser: IKEA
Creative Agency: Mother London

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IKEA UK has got us all dreaming of the perfect night's sleep in its new spot, by Mother London.

IKEA UK has launched a dreamy spot where we witness a woman fall through a cloudy skyrise landscape, bouncing from bed to bed, until she finally finds the perfect resting spot. Ahhh.

The Wonderful Everyday, created by Mother London, runs with the tagline: “The perfect bed can help us to start the day the right way.”

Client: Ikea
Agency: Mother, London
Production: MJZ
Director: Juan Cabral
Creatives: Caio Gainnella and Diego Cardoso de Oliveira
Producer: Julie Evans

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