In its 150th year.
The University of Adelaide, in its 150th year, has extended its Make History brand idea with a new chapter of work starting early January 2024 by Richards Rose.
In this phase of the work the campaign focuses on the student’s perspective on how they can champion the history they’re about to make via the university.
Consistent with the first phase, the campaign highlights a range of past students, some known, some not, and their various pursuits and personal growth.
Richards Rose created the brand platform 'Make History', the brand identity and the new campaign work across all facets of the university.
In this latest campaign phase, the brand will be coming to life in Cinema, TV, VOD, out of home - large & small format, transport, airport + digital & social.
Benjamin Grindlay, CMO, University of Adelaide, says as the university unveils this next chapter, it's not just celebrating 150 years of history; its setting its sights on a future where 'everyone has a story' at the University of Adelaide.
"Our collaboration with Richards Rose, driven by market research insights, honours our legacy while evolving a version that resonates emotionally through compelling scripts and visuals," says Grindlay.
'Together, we're crafting a narrative that blends aspiration with authenticity, inviting our community to be part of a transformative journey that reflects on our rich heritage and looks ahead to a future filled with promise and innovation."
Digby Richards, CEO, Richards Rose, says the agency is proud of the ‘make history’ brand idea and work because it inspires everyone in South Australia, inside and outside the university.
"Being its 150th year only makes it a bit more special as we journey towards the creation of the future-focused Adelaide University in 2026, which will combine the strengths of the University of Adelaide with the University of South Australia," he says.
Credits:
University of Adelaide
CMO: Benjamin Grindlay
Director of Marketing: Anita Head
Head of Brand & Reputation: Nick Drivas
Brand Co-ordinator: Elizabeth Glenn
Richards Rose
CEO: Digby Richards
Chief Creative Officer: Adam Rose
Creative Group Head: Justin Lim
Senior Copywriter: Mark Sharman
Agency Producer: Taylor Gooley
Senior Account Director: Emily Sherwell
Account Executive: Jack Bennett
Head of Strategy: Dennis Hurley & Joseph Smeaton
Studio Manager: Alistair Donald
Finished Artist: Tony Cooper
Designer: Lisa-May Pellaschiar
Production Partners
Production Company: Collider
Directors: Versus
Executive Producer: Rachael Ford-Davies
Producer: Annie Schutt
Editor: Tim Eddy
Colourist: Matt Fezz
Music: Squeak E. Clean Studios
Music Composition: Charlie White
Sound Design: James Martell
Sound Producer: Emma Duncan
Photographer: Alex Robertson
Retouching: Abbie Muntz
