Alfa Romeo is continuing its 'It's not a car, it's an Alfa Romeo' line in a new campaign to promote its Giulietta Prograssion.
The spot by Cummins + Partners, set in the orchards of Italy, shows a man falling for an Italian woman, only for her to be won over by another - a man who drives an Alfa Romeo.
The unlucky man is then reminded by a bystander that its not worth competing. “That’s not a car mate, that’s an Alfa Romeo,” he says.
Credits
Director of Marketing, Fiat Chrysler: Mark McCraith
Senior Advertising Manager, Fiat Chrysler: Ashlin Moore
Agency: cummins&partners
Executive Creative Directors: Jim Ingram and Ben Couzens
Writers: Steve Callen and Nick Munt
Art Directors: Paul Hermes and Frank Trobbiani
Group Account Director: Magdalina Triantafyllidis
Senior Integration Manager: Emma Wynne
Production Company: NiceBike
Producer: Mark Bradley
Director: Matt Holcomb
