'All in for Kids’ Health'.
Independent brand and digital agency, Archibald Williams, has created a campaign for Sydney Children’s Hospitals Foundation (SCHF).
The campaign 'All in for Kids’ Health' is designed to spotlight the Movement of Many – SCHF’s community of unstoppable changemakers – and inspire people to join them in helping support sick children and their families across NSW and beyond.
It aims to increase awareness of SCHF and encourage more people to donate, fundraise and volunteer.
Kate Ferguson, GM of engagement at SCHF, said she is thrilled to shine a spotlight on the impact that donors, supporters and volunteers have on children’s health.
“For more than four decades, Sydney Children’s Hospitals Foundation has been committed to elevating the best possible care to children and families going through medical journeys, but we simply couldn’t do it without the Movement of Many," said Ferguson.
"We rely on the generosity of our supporters to help make a difference, and we hope that this campaign will inspire more people to join us on our mission.”
The campaign features a young boy called Ollie, SCHF’s Patient Ambassador, who has been supported by Sydney’s children’s hospitals his whole life.
Ollie was born with a double outlet right ventricle which meant he needed open heart surgery when he was just two days old. He’s had to have many more surgeries since, including having his club foot amputated when he was four.
The campaign shows SCHF’s real donors, volunteers and fundraisers coming together to bring to life a three-storey mural of Ollie and is a powerful metaphor for the impact SCHF’s army of supporters have on the lives of sick children.
Archibald Williams has crafted an emotional campaign hook to encourage the community to get involved and support sick kids, inviting the community to participate in the creation of a mural in his honour.
The mural was painted by the Movement of Many and artist Reubszz in Harmony Park in Surry Hills with permission from SCHF’s corporate partner, Ausgrid.
Brendan Willenberg, ECD and creative partner at Archibald Williams, said being able to bring to life the story of Ollie, the Movement of Many and SCHF in a giant mural has been an honour.
"Its lasting presence in the community is a constant reminder of the long-lasting effect that SCHF has on thousands of kids like him every year," said Willenberg.
It will be rolled out across multiple channels, including TV, Outdoor, Digital Media and Social.
Credits:
Agency Team:
Brendan Willenberg – Executive Creative Director and Partner
Ross Cockrill – Senior Copywriter
Andy Reynolds – Senior Designer
Jason Hilzinger – Master of Craft
Isabella Chan – Graphic Designer
Stefanie Duhy – Senior Account Director
Natasha Polczynski – Senior Account Manager
Agency Partners:
Robin Sung – Director
Amanda Slatyer – Producer
Heckler Sound – Audio
Photographer – Jason Ierace
Client: Sydney Children’s Hospitals Foundation
Kate Ferguson – General Manager, Engagement
Ellen Marshall – Head of Brand, Marketing & Communications
Lia Alexandrou – Brand & Communications Manager
