Snickers trolls Sports Illustrated with Guinea Pig

16 February 2017

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Guinea pigs and antique drawers wearing bikinis.

Snickers has mocked Sports Illustrated for the third time, buying the back cover of the popular annual edition of the magazine.

The ad placed on the back cover, features an antique chest of drawers wrapped in a bikini and placed on a tropical beach. Inside the back cover, there is a beach-side photo of a Guinea Pig in a red bikini.

Staying true to the Snickers' brand, 'You're not you when you're hungry', the ads use the tag line 'magazine editors get loopy when they're hungry'. The work is from BBDO New York.

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