Sensis helps you balance your marketing

17 August 2015

Creative Agency: Ogilvy (VIC)

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Being is business is a balancing act. And Sensis wants to help you keep under control.

Its new campaign, by Ogilvy Melbourne, highlights Sensis' supporting role, especially when it comes to small to medium (SMB) sized businesses.

Sensis has evolved over the past few years from a print-based business into one of Australia's largest marketing services businesses. Sensis director corporate affairs Libby Hay said the time was right for the business to communicate this offer to consumers.

"Our customers are already digitally savvy; it’s the marketing side of the equation they’re finding overwhelming. They’ve told us staying on top of marketing their business often feels like dealing with an untameable beast,” she said.

Sensis can offer SMBs the support, guidance and tools to help them bring their marketing under control and give their business the competitive edge, hence the tagline – Sensis, Australia’s marketing partner.”

The campaign will roll out across TV, radio, digital and outdoor.

 

Credits:

 

Client: Sensis

 

Director Corporate Affairs: Libby Hay

 

Marketing Operations Manager: Rebecca Ballantyne

 

Agency: Ogilvy Melbourne 

 

 

 

Director: Matt Murphy  

 

Production Company: Good Oil

 

Post Production 

 

Offline: Method 

 

VFX / Grade: Alt VFX

 

Music Negotiations: Music Mill 

 

Music Track: Gonna build a mountain (First released by Anthony Newley, 1961 and covered by Sammy Davis Jr 1962, reproduced for the Sensis TVC)

 

Composer: Jonathan Dreyfus

 

Sound Mix: Sound Lounge 

 

Lead Actor: Scott Harrison

 

Supporting Actors: Charlotte Connor and Timothy Abdalla

 

Location: Goulburn Airport, NSW

 

 

 

Media agency: Found

 

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