Sensis helps you balance your marketing

17 August 2015

Creative Agency: Ogilvy (VIC)

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Being is business is a balancing act. And Sensis wants to help you keep under control.

Its new campaign, by Ogilvy Melbourne, highlights Sensis' supporting role, especially when it comes to small to medium (SMB) sized businesses.

Sensis has evolved over the past few years from a print-based business into one of Australia's largest marketing services businesses. Sensis director corporate affairs Libby Hay said the time was right for the business to communicate this offer to consumers.

"Our customers are already digitally savvy; it’s the marketing side of the equation they’re finding overwhelming. They’ve told us staying on top of marketing their business often feels like dealing with an untameable beast,” she said.

Sensis can offer SMBs the support, guidance and tools to help them bring their marketing under control and give their business the competitive edge, hence the tagline – Sensis, Australia’s marketing partner.”

The campaign will roll out across TV, radio, digital and outdoor.




Client: Sensis


Director Corporate Affairs: Libby Hay


Marketing Operations Manager: Rebecca Ballantyne


Agency: Ogilvy Melbourne 




Director: Matt Murphy  


Production Company: Good Oil


Post Production 


Offline: Method 


VFX / Grade: Alt VFX


Music Negotiations: Music Mill 


Music Track: Gonna build a mountain (First released by Anthony Newley, 1961 and covered by Sammy Davis Jr 1962, reproduced for the Sensis TVC)


Composer: Jonathan Dreyfus


Sound Mix: Sound Lounge 


Lead Actor: Scott Harrison


Supporting Actors: Charlotte Connor and Timothy Abdalla


Location: Goulburn Airport, NSW




Media agency: Found


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