Being is business is a balancing act. And Sensis wants to help you keep under control.
Its new campaign, by Ogilvy Melbourne, highlights Sensis' supporting role, especially when it comes to small to medium (SMB) sized businesses.
Sensis has evolved over the past few years from a print-based business into one of Australia's largest marketing services businesses. Sensis director corporate affairs Libby Hay said the time was right for the business to communicate this offer to consumers.
"Our customers are already digitally savvy; it’s the marketing side of the equation they’re finding overwhelming. They’ve told us staying on top of marketing their business often feels like dealing with an untameable beast,” she said.
“Sensis can offer SMBs the support, guidance and tools to help them bring their marketing under control and give their business the competitive edge, hence the tagline – Sensis, Australia’s marketing partner.”
The campaign will roll out across TV, radio, digital and outdoor.
Director Corporate Affairs: Libby Hay
Marketing Operations Manager: Rebecca Ballantyne
Agency: Ogilvy Melbourne
Director: Matt Murphy
Production Company: Good Oil
VFX / Grade: Alt VFX
Music Negotiations: Music Mill
Music Track: Gonna build a mountain (First released by Anthony Newley, 1961 and covered by Sammy Davis Jr 1962, reproduced for the Sensis TVC)
Composer: Jonathan Dreyfus
Sound Mix: Sound Lounge
Lead Actor: Scott Harrison
Supporting Actors: Charlotte Connor and Timothy Abdalla
Location: Goulburn Airport, NSW
Media agency: Found