A Seek profile means that new opportunities can find you - even in the middle of the Andaman sea.
That's the gist of Seek's latest campaign by Clemenger BBDO Melbourne which aims to highlight the benefits of its profile service; allowing you to be alerted to potential jobs whether you're actively looking or just keeping an eye on the market.
Seek brand and candidate manager Babi Kahveci says what makes the profile particularly intuitive is its use of big data.
“This is another way for candidates to monitor the employment market. In fact, 90% of candidates will receive job recommendations within a week of creating a profile,” he says.
“With a Seek profile, candidates will now be able to take advantage of Seek's sophisticated insights, matching technology and leadership within the employment marketplace, to find their right next job”.
To highlight this is a 45 second television commercial, directed by Finch's Brian Aldrich, which will launch on Monday as part of Seek's sponsorship of Australia’s Got Talent.
Clemenger BBDO Melbourne creative director Richard Williams says: “We wanted to dramatise that a Seek profile means even when you’re not searching for jobs, opportunity can still find you.”
The campaign will roll out across OOH, digital and social. Isobar has created social content videos encouraging people to show off their skills.