Aimed at shaking traders out of their apathy.
Online global forex and CFD broker Pepperstone, together with Saatchi & Saatchi New Zealand, have launched a new global campaign aimed at shaking traders out of their apathy - challenging what they are putting up with from other brokers.
The campaign, which launches with a hero 60-second spot featuring a temperamental 1980’s John McEnroe, aims to get traders to question how good their current broker really is, and is a nod to the brand’s connection to professional tennis.
Directed by comedy director Benji Weinstein and produced by FINCH, the film is supported by multiple short duration spots, which will run in targeted financial media globally.
Traders are known for their well-researched and carefully planned executions. Looking at every possible angle to get the very best result on their trades.
In contrast, industry research suggests that many knowingly put up with higher fees, poor service, and slow transaction speeds to name a few, instead of switching from the brokerages they know.
Pepperstone global head of brand Jodi Cutler said Pepperstone has a deep understanding of what it means to be a trader, and the nuances that traders put up with instead of making the switch.
“Saatchi and Saatchi has brilliantly tapped into the inertia that exists within our industry and delivered a comedic campaign that will cut through in our category," she said.
Saatchi & Saatchi New Zealand executive creative director Jordan Sky said everyone can relate to the idea of not questioning the way things are and just putting up with it.
"But if there's a better option, we don't think traders should be fine with it," he said.
Saatchi & Saatchi New Zealand joint ECD Lee Sunter said the chance to inject humour into a category that usually doesn’t happen, has already helped Pepperstone stand out.
"Now we’re using humour to ensure they cut through and get more traders to switch," said Sunter.
The global campaign launched on April 1, 2024.
Credits:
Client: Pepperstone
Creative Agency: Saatchi & Saatchi NZ
Film Production Company: FINCH
Chief Creative Officer: Steve Cochran
Executive Creative Director: Jordan Sky
Executive Creative Director: Lee Sunter
Senior Group Business Director: Aaron Hodgson
Business Director: Briar Dye Hutchinson
Chief Strategy Officer: David McIndoe
Executive Producer: Jane Mill
Producer: Jess Drysdale
CEO Pepperstone: Tamas Szabo
Global Head of Brand: Jodi Cutler
Brand Design Lead: Joel Batts
Senior Video Producer: Guido Gautsch
Director: Benji Weinstein
Managing Director/Executive Producer: Corey Esse
Executive Producer: Rebekah 'Bex' Kelly
Producer: Vivian Jaspers
DOP: Jeremy Rouse
Production Designer / Art Director: Lucinda Thomson
Casting Agent: Peta Einberg
Post House: Fathom
Editor: Jack Hutchings
Colourist: Dave Gibson
VFX Supervisor: Rhys Dippie
Lead VFX artist: Laskshman Anandanayagam
Sound Company: Franklin Rd
Sound Person: Shane Taipari + Cole Goodley
