The Raiz summer of sport campaign will be bolstered by segments on The Morning Show and TVC spots in 7NEWS.
Raiz Invest, a mobile-first financial services platform designed to boost investing, savings and financial education, has rolled out the next phase of media spend in its partnership with Seven West Media with a significant media buy for 2024.
The ‘Raiz Your Game’ campaign will first air during the Seven’s BBL cricket series and will be featured in the Boxing Day Test with Trent Copeland then continue through the year with Abbey Holmes covering the AFL and AFLW seasons.
The partnership, first announced in 2021, saw SWM take a strategic stake in Raiz via a $10 million share placement and provided access to the SWM network including broadcast television, publishing and digital media assets.
The Raiz summer of sport campaign will be bolstered by segments on The Morning Show and TVC spots in 7NEWS.
The ‘Raiz Your Game’ campaign was developed in collaboration with SWM’s 7RED and Red Engine creative team who have designed and built the fully integrated campaign – from crafting the strategy and securing the media placements across the channels, to developing the creative and managing the assets.
By focusing on the Raiz Round-Up feature, the campaign has been crafted to demonstrate how easily Australians can invest small amounts through rounding up on everyday purchases.
The feature works by rounding up transactions to the nearest dollar and investing the difference into a diversified portfolio. For example, a $3.50 coffee would be rounded up to $4.00 and 50c would then land in the customer’s selected portfolio with the potential to grow over time. This simple ‘automated habit’ means customers do not have to change their lifestyle to change their financial future.
Brendan Malone, MD and CEO of Raiz Invest, says the company is thrilled to launch the ‘Raiz Your Game’ campaign with Seven West Media as Australians set their New Year’s Resolutions and financial goals for 2024.
“Designed to demonstrate that customers do not need to change their lifestyle to start investing, the campaign aims to demystify what can be an exciting and daunting opportunity for new investors," he says.
"We’re so please to have Trent Copeland and Abbey Holmes on board for the campaign as we look to smash our records in 2024 and connect with even more Aussies to help pave their way to financial freedom.”
"Katie Finney, director at 7RED, says the ‘Raiz your Game’ campaign strategy and execution exemplifies best- practice integration, seamlessly harnessing on-air talent within a contextually relevant environment.
"The campaign is designed to captivate and inform, and we're eagerly anticipating its impact in driving increased awareness and uptake of Raiz products," she says.
Credits
7RED
Writer Sarah Taylor & Fred Du Rietz
Director Sarah Taylor
Producer Jill Munt
DOP Rudge Hollis, Josh Kind & Simon Koloadin
Editor Sarah Taylor
Senior VFX Designer Giselle Epstein
Sound Design Simon Connett
Business Manager Ben Jones
Group Strategy Manager Juila Watt
Senior Campaign Manager Amanda Soliman
Raiz
CEO Brendan Malone
Global Head of Marketing & Brand Emma Smith
Growth Lead Lachlan Fuggle
Marketing Manager Katie Mazzoni
