Weet-Bix plays a large role in every Aussies life especially during breakfast. Sanitarium Health and Wellbeing Company, Weet-Bix has launched a new campaign to celebrate the role in which it plays in every Aussie's life.
The campaign looks at different Australian stories including Weet-Bix kid and athlete, socceroo player Tim Cahill and surfing champion Mikey Wright.
'Raised on Weet-Bix' was developed by creative agency BWM and will launch on television and online this week.
Sanitarium general manager of marketing Daniel Derrick said: “Weet-Bix has been a trusted and iconic Australian breakfast since 1928. Through Raised on Weet-Bix we are celebrating the individuality of all Australians, whilst acknowledging a national breakfast that unites millions of us every day, each enjoying Weet- Bix in their own particular way.”
