RAC Roadside Assistance on making a bad situation better

5 May 2015

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Missing a gig because your car broke down? Bad. Missing your own gig? Worse. RAC reminds customers what roadside assist can rescue them from.

The campaign, from J. Walter Thompson, aims to emphasise how RAC makes a bad situation better for more than 8000 drivers a week.

JWT Perth Creative Director Dav Tabeshfar said: “The ‘Bad, Worse, Better.’ idea lets us talk about the cold, hard breakdown stats, then gives us a lovely little glimpse into the more intimate anxiety that RAC Roadside Assistance rescues us from.”

The campaign features two 30-second television commericals, radio, outdoor and digital. The TVCs were directed by Matt Kamen at GoodOil Films.

Creative Credits:

ECD: Simon Langley

CD: Dav Tabeshfar

Creative: Elliott White

Creative: Patrick Allenby

Creative: Dav Tabeshfar

Agency Producer: Paul Friedmann

Account Director: Tammy Hackett

Account Manager: Lucy Stoelwinder

Executive Planning Director: Angela Morris

Planner: Celia Garforth

Client: Danielle Olbromski

Production Company: Goodoil Films

Producer: Llew Griffiths

Director: Matt Kamen

Sound: Brainestorm

Post Production: Method

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