QV Skincare encourages Australians to feel stronger in their skin

14 November 2019

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Geometry, Channel T, Starcom and Mkt. Communications worked together to bring the campaign to life.

Australian skincare brand, QV Skincare (QV), has launched its new campaign, Together We’re Stronger, which highlights those special moments of closeness and togetherness that come from having confidence in your skin.

The Together We’re Stronger campaign brings to life the spirit of the 44-year-old brand and celebrates the incredible role our skin plays in bringing us closer together, and the strength we find in one another.

Featuring QV ambassador and Australian radio broadcaster, actress and mum Kate Ritchie, the new campaign launched nationally this month with an emotive television advert, showcasing the importance of skin-on-skin contact in creating connections and moments of togetherness with loved ones throughout the different stages of life.

Having experienced a lack of skin confidence in the public eye until finding a skincare regimen that worked for her, Ritchie understands the power of touch in creating strong connections and using a skincare brand that does not impact this:

“As a proud QV ambassador, I’m passionate about the new campaign which celebrates the strength that comes from those around us, and the amazing role our skin plays in creating those close connections,” Ritchie says.

“For me, the moment I became a mum is when I truly understood the power that touch can have. Nothing beats bath time with your little one or a big cuddle after a long day at work."

Led by Geometry, a number of agencies including Channel T, Starcom and Mkt. Communications have brought the Together We’re Stronger messaging to life through a range of activity including a TVC, media buying strategy, social, digital and PR.

“We really wanted the new TVC to tug on the heart strings of our audience by showing relatable, emotive moments of connection between people of all walks of life," Geometry creative director Matthew Austin says.

"The scenarios are shot to feel as authentic as possible, as if we are looking through a window into the lives of everyday Australians.

"Within each scene intimate moments hero the power of touch – the type of moments that can only come when you have complete confidence in your skin’s health.”

Geometry was responsible for the over-arching brand strategy and production of the campaign video while Starcom assisted with media placements across broadcast and digital.

Channel T has brought the campaign to life through POS support, social media and digital while Mkt. Communications supported with launch communications, providing media strategy and PR.

Credits
Ego
Tenille Taylor (Marketing Manager)
Samantha Franklin (Senior Brand Manager)
Lucy Stirling (Brand Manager)

Geometry
Kate Warren-Smith (General Manager)
Ewan Thornton (Business Director)
Kate Steven (Account Executive)

Matt Austin (Creative Director)
Coltan De Save (Creative Director)

Ogilvy Planning
Virginia Pracht (Head of Planning)

Hogarth
Hayley Cascun (Producer)

Starcom
Rebecca Ludbrook (Business Director)
Elysia Davis (Account Manager)

Channel T
Jodi Cousins (Group Account Director)
Claire Colussa (Account Manager)
Kate Churcher (Creative Director)
Nick Livingstone (Producer)

Mkt. Communications
Courtney Middleton (General Manager)
Caroline Voaden (Account Manager)

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