Pizza Hut wants to be a little bit cheesy and a little bit hot

1 September 2015

Creative Agency: Host
Media Agency: MediaCom (NSW)

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Pizza Hut, the home of the stuffed crust, today launched new Chillidog and Cheesydog pizzas with a creative campaign spearheaded by two online videos that show the problems with being too hot and that being cheesy is good.

Pizza Hut, the home of the stuffed crust, today launched new Chillidog and Cheesydog pizzas with a creative campaign spearheaded by two online videos that show the problems with being too hot and that being cheesy is good.

The campaign, created by Host Sydney, sees two long-form videos ‘Hotties’ and ‘Dads’, appear across social channels and YouTube. They are supported online by 15-second spots and digital advertising, as well as a national and regional radio campaign.

The Chillidog Stuffed Crust, ‘Hotties’ video sees a number of good-looking people describing the downside of being a babe, pointing to the idea that being just a little bit hot is a good thing.

The video ‘Dads’, for Cheesydog Stuffed Crust, is released in time for Father’s Day and features three lovable dads defending their right to tell dad jokes, arguing that a little bit of cheese is a good thing.

Pizza Hut Australia head of marketing and innovation Fatima Syed said: “We are so excited to introduce these two new pizzas, both are not only great tasting but offer something for everyone – whether you like it a little bit hot or a little bit cheesy.

“We’ve brought in a lot of humour for this campaign, exploring the insight that a little bit of some things is often the right amount. We wanted to have fun and celebrate the family pizza occasion which has to cater to different taste preferences,” she said.

Credits:
Creative agency: Host
Production company: Moth Projects
Media: Mediacom
PR: Access

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