New campaign goes to extraordinary lengths to show how much of a difference a bit of mood lighting makes to a place. AdNews loves this spooky spot.
AdNews loves a good old fashioned ghost hunt on TV, particularly the type that involves batshit crazy scouse mediums like Derek Acorah trying to convince us all he has channelled the spirit of an 18th century footsoldier named 'Theo'.
So when the good folks at Philips Lighting sent AdNews a new campaign that unhaunts Australia's most haunted address, spirits in the newsroom immediately lifted, pardon the pun.
The video, which will be pushed out across social channels, gives the Manly Quarantine Station a makeover, turning it into a holiday house.
An unsuspecting couple is invited to spend the night there to see if they can even tell they're living in a haunted hotspot where “over the half the people that came here, never left”.
It stars a considerably more sane Aussie version of Derek, paranormal investigator Anne Rzechowicz, who you couldn't pay enough money to spend the night there, which means this must be some pretty spooky stuff.
The campaign was created in partnership with creative shop TBWA Sydney, ad agency Integer and PR agency Eleven.
AdNews loves the idea behind this and the execution. It's not quite as spine tingling as Most Haunted, but a pretty clever and fun way to light up a difficult product to market.
There's a couple of 'behind the scenes' spots that illustrate how they recreated the haunted house into a romantic getaway. AdNews enjoyed the one about hue, which you can view below.