P&N have launched a new campaign off the back of the royal commission into the big banks to preach the benefits of mutual banking
Western Australia’s only customer owned bank, P&N, have partnered with 303 MullenLowe to launch a new campaign.
The extension of the ‘Power of &’ platform will run across video and out of home with the simple motif of an individual being elevated by a group of people.
The symbolic nature of this image delighted P&N Bank manager of brand and marketing Kelly Fryer.
“We set 303 MullenLowe a challenging brief to not only extend our “stronger together” brand territory but to also articulate a number of rational reasons to bank with P&N across a range of executions,” says Fryer.
“We absolutely love the visual of a group of people coming together to lift and support an individual which is exactly what P&N’s customer-owned model represents.”
The sentiment was echoed by 303 MullenLowe planning director John Linton.
“The Royal Commission has placed a spotlight on the ethics and integrity of the big banks,” says Linton.
“It’s an incredibly important time for people to know that there are legitimate alternatives like P&N out there who are set up to represent and benefit their customers, rather than shareholders.”
