Officeworks paints picture of student’s school journey

4 January 2017

Creative Agency: AJF Partnership
Media Agency: Initiative (NSW)

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Officeworks is getting students back to school by highlighting the journey children's take from kindergarten to their year 12 final exam.

Officeworks is continuing its 'Everything for Growing Minds' campaign first launched in 2015 with a new 30-second TV commercial.

The ad aims to bring to life the role school supplies play in children’s lives, helping them learn and grow into their full potential during their school journey. 

It follows the journey of a young school girl, from her first day of kindergarten to her final day.

Officeworks national marketing manager Karl Winther says: “Heading back to school is often an exciting and busy time for kids and parents. Officeworks wants to shine a light on the crucial role school supplies play in children’s education journey and help them prepare for the school year ahead by offering the lowest prices, widest range and great service.

“Our marketing activity seeks to inspire parents to see the Back to School shop as an important part of helping their child’s development, hero-ing the role school supplies play in bringing out the best in their child,” he said.

The campaign rolls out across print, radio, outdoor, catalogue, cinema and digital display.

Credits:
Creative: AJF Partnership
Media: Initiative
Digital and Content Marketing: DT
PR: Haystac

Performance Marketing and Social Media: Columbus

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