Fitting out healthcare professionals to curate high-tech uniform solutions since 1962.
Australian uniform brand, NNT, is celebrating front line workers and sharing narratives about their careers in healthcare and activities beyond it in its latest campaign: ‘Dare to Wear’.
While the brand has always showed its appreciation for healthcare professionals, NNT took this opportunity to hero real life workers and highlight the quality substantiation behind the promise of NNT scrubs.
NNT works very closely with frontline professionals, who dedicate their careers to delivering vital care in hospitals and healthcare settings.
Since 1962, the team has been fitting out healthcare professionals and working with industry professionals to curate high-tech uniform solutions that meet their needs and exceed customer expectations.
These uniforms are not just about looking good, they also feel good – allowing frontline professionals to stand up to the day, no matter what it throws at them.
This campaign reflects that, featuring Nell (a nurse and AFLW player) and Safia (a pharmacist and avid yogi). Both women are challenged to wear their NNT scrubs for their activities beyond the healthcare sector and see how they perform.
From downward dog to drop punts, the women move freely and go about their outside-of-work activities with the same comfort and performance as they do their day jobs.
The campaign is the start of an ongoing series for NNT, showcasing new real-life frontline workers with each instalment. From an AFLW player, yogi, professional boxer and indoor boulderer, ‘Dare to Wear’ showcases a range of careers and hobbies.
Madeline Cambel, head of marketing from NNT, said for most of the brand’s heritage, there has been a strong focus on delivering uniforms programs at scale to some of the most reputable healthcare providers in Australia.
"Now, the brand has turned to its wearers for inspiration, feedback and product improvements that service both larger Uniforms customers and individual wearers," she said.
With much appreciation, NNT wants to thank all healthcare professionals for all they do: “Post COVID, there has been a renewed appreciation for the dedication and work ethic of all healthcare professionals.
"We’re thrilled to see how our brand is representing this workforce and we’re now spotlighting some of the influential faces making a difference in this sector. We’ve worked hard behind the scenes to showcase their authentic, genuine experiences that celebrate their incredible contribution to our community with an NNT uniform on."
The ‘Dare to Wear’ campaign kicked off on August 29, 2023, including digital, social media, and PR.
Credits:
Client – NNT
Head of Marketing - Uniforms: Madeline Cambel
Marketing and PR Manager: Mel Krienke
Marketing Coordinator: Victoria Nguyen
Creative Agency – Bison Creative
Owen Lewis - Creative Director
Lib Schlyder - Production Director
PR Agency – iD Collective
Production Company – Bison Creative
Owen Lewis - Creative Director
Lib Schlyder - Production Director
