Network 10 reveals first major brand platform for All Access

30 January 2019

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The new push aims to highlight the range of programmes under one roof.

Network 10 has revealed its first major branding for multi-channel 10 All Access.

'Access All' highlights all the content available under the service, such as hit show Survivor, NCIS and I’m A Celebrity…Get Me Out Of Here.

The multi-channel was recently launched by the network, and its parent company CBS, last year.

The campaign coincides with the addition of new key programmes such as The Late Show with Stephen Colbert.

Network 10 head of marketing Brad Garbutt said it hopes to reach new audiences with the launch.

“As we come out of the holiday period, we are firing up our marketing efforts to reach as many people as possible with a simple, slick and high-impact campaign,” Garbutt said.

The new brand platform rolls out across retail, out of home, podcasts and TV. The network also partnered with the 2019 Moonlight Cinema programme to install an on-ground activation, preview trailers and branded popcorn for movie goers.

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