Netflix trolls itself with guerrilla outdoor campaign

7 September 2017

Advertiser: Netflix

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Netflix is taking shots at Netflix in weird billboard ads across the US.

Mysterious billboards that appear to poke fun at Netflix having been popping up in Los Angeles and New York, leaving residents a little confused.

The massive billboards display nothing but large text which reads: “Netflix is a joke”.

Plenty of people have taken to social media trying to make sense of the curious message, assuming it was the work of Netflix haters.

But turns out it is indeed a stunt by Netflix. The billboards which puzzled pedestrians and motorists for the past couple days have been revealed to be an inside job.

According to mulitple reports, the campaign is set to expand in the coming days and is designed to promote several of the company’s A-list comedians together to promote their individual specials on the streaming service.

The comedians involved include the likes of Jerry Seinfeld, Chris Rock and Dave Chappelle.


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