He may be a pro rugby player, but is Nathan Hindmarsh fit to be Toohey's next marketer?
Tooheys New has recruited Nathan Hindmarsh as its latest marketer in a video series by Infinity Squared.
The ad marks the return of the limited edition release of the iconic red and white Tooheys can.
The demand is the result of a tactical video series released earlier in the year by Infinity Squared, which told the story of two loveable characters: Hindy (Nathan Hindmarsh), and his best mate Can (a talking classic Tooheys Can), and the great love they have for their state.
Off the back of this project, fans began lobbying Tooheys to bring back the iconic can, with Tooheys New responding with the limited edition release cans.
To promote the launch of the iconic cans, Hindy and Can embark on another adventure, taking over the marketing department of Tooheys for a day.
