"Bringing to life the passion that children around Australia have for all aspects of the game."
The NAB Mini Legends is celebrating its sixth year with a campaign by TBWA\Melbourne that will continue to highlight the bank’s commitment to supporting footy from AFL Auskick through to the big time.
The campaign brings to life the passion that children around Australia have for all aspects of the game, in a year where simply being able to play again feels extra special.
NAB executive group marketing, Suzana Ristevski said the return of NAB Mini Legends for their sixth year celebrates the very best of footy on and off the field.
She said: “The NAB Mini Legends campaign never fails to bring a smile to your face, and perfectly sums up the joy that AFL brings to all of us."
TBWA\Melbourne: We've long admired the NAB Mini Legends work and it's our privilege this year to continue the story.”
The campaign launched Friday August 19 with a television commercial during the Friday night blockbuster between Brisbane and Melbourne.
Credits:
NAB:
Suzana Ristevski
Faycal Ben Abdellaziz
Jess Hughes
Adriana Kent
Mitch Anderson
Minh Tang
Carla Beresford
Amanda Mansfield
Sophie Knowles
Creative agency: TBWA\Melbourne
Production Company: Revolver
Director: Stephen Carroll
Offline Edit: ARC Edit
VFX/Online Edit: Blockhead VFX
Sound Production: Squeak E Clean
Media agency: Mindshare
PR: TLA
