Now man's best friend can enjoy food delivery when you do.
The campaign, by Clemenger BBDO Melbourne, sees My Dog integrated into Foodora's digital platform, to create a My Dog option at checkout.
“With less free time, we’re seeing a global shift towards home delivery. We saw this as an opportunity to create a partnership with Australia’s finest food delivery service, foodora, to create a new way to distribute dog food,” Clemenger BBDO Melbourne group account director Deanne Constantine says.
Once ordered, the Foodora delivery rider will bring your pooch's meal in a beautifully packaged "doggy bag".
An initial trial run of the campaign has been rolled out in Sydney and Melbourne.
Credits:
Ben Culligan: Mars Petcare Marketing Director
Lauren Dragicevich: MY DOG® - Mars Petcare Brand Manager
Lisa Maguire: Mars Petcare Corporate Affairs Director
Charlotte Rijkenberg: Foodora CMO
Clemenger BBDO Melbourne
Nick Garrett: CEO
James McGrath: Creative Chairman
Ant Keogh: ECD
Giles Watson: Creative
Joe Sibley: Creative
Sonia Von Bibra: Executive Producer
Tania Jeram: Senior TV Producer
Michael Derepas: Planning Director
Deanne Constantine: Group Account Director
Bryce Coombe: Group Account Director
Khia Croy: Account Director
Charlotte Lang: Account Manager
Charlotte Abroms: Digital Producer
Sam Hodgson: Digital Strategist
Adam Hengstberger: Digital Designer
Nick Short: Print Production
