Air New Zealand has ditched Hobbits and gone with a childhood fable for its latest campaign.
Air New Zealand has released the most recent instalment of its “Meanwhile in… New Zealand” campaign with a unique take on the famous Tortoise and Hare story.
The spot aims to showcase not only New Zealand as a summer destination but also encourage cyclists the get on their bikes and ride all the trails New Zealand has to offer.
Air New Zealand General Manager Australia Leanne Geraghty said: “New Zealand ticks all the boxes for cycle enthusiasts with more than 2,500 kilometres of pristine and diverse cycle ways to explore. Air New Zealand and our alliance partner Virgin Australia operate an average of 200 flights across the Tasman a week connecting the Australian traveller to 25 destinations around New Zealand.”
The Meanwhile in New Zealand campaign showcases what is happening in New Zealand right now, encouraging more Australians to tick New Zealand off their bucket list and visit now.