Boy loves cars. Girl loves fashion. No, it's not 1950 again, it's a Nando's TVC.
Nando's plays to some pretty tired stereotypes in its latest TVCs. Out on a date, the bloke talks about cars (a 1972 Toyota Corolla to be specific) and the girl talks about fashion (A-line skirts and double-breasted jackets) and both of them are barely paying any attention, distracted of course by the new Nando's 'Tear and Share Platter' in front of them - not the fact that the cliched conversation is enough to bore the socks off anyone.
Nando's marketing director Helen Reece said: "Our restaurants are full of interesting everyday conversations where great food is often the common ground." Interesting, you say?
Nonetheless, the 'Tear and Share' platter looks suitably edible and sees the fasst food restaurant chain up its game like competitors KFC and McDonalds, who are making a play for convenience-lovers, as well as gym bunnies these days.
The ad campaign kicked off on Monday 9 March as part of Nando’s sponsorship deal with My Kitchen Rules. Creative was devised by Banjo.
NANDO’S Marketing Director – Helen Reece
National Marketing Manager – Nicole West
Marketing Executive – Tamika Nelsen
Marketing Executive – Daniel Glover
Head of Food – Caroline Westmore
BANJO, AGENCY
Executive Creative Director – Georgia Arnott
Creative Group Head – Laurence Cronin
Creative Group Head – Scott Hopkin
Account Director – Amy Bennett
Account Manager – Tom Mort
Senior Planner – Peta Morton
Head of Broadcast – Meredyth Judd
Creative Services Director – Lisa Vermaak
