Budding writers are urged to embrace their spooky side and get involved with the Melbourne Writers Festival in a mass writing project.
A haunting new app will hit our download buttons next month for the Melbourne Writers Festival.
It's called Twists & Turns and allows keen authors to develop a story together online titled “The Haunted House.”
The campaign plays on both the ridiculous and the haunting possibilites of people's imaginations, and will kick off with the launch of a storyboard for writers to engage with via the app.
Edwin McGill, Guilty’s director, said, "It was a lot of fun working on this with the JWT creative team for the Melbourne Writers Festival. Supporting writers is something I truly believe in. After all, it would be a pretty dull world without them.”
The campaign will run across digital, social media, SBS and Cinema.
Credits
Agency - JWT Melbourne
Director - Edwin McGill
Producer - Jason Byrne
Creative director - Richard Muntz
Creatives - Gabriel Woodmansey, Jono Aidney
Client - Melbourne Writers Festival
Production - Guilty
