To partner with the brand on women’s empowerment initiatives and campaigns across ANZ.
L'Oréal Paris is introducing Matilda’s star Mary Fowler via Cyclone Creative to welcome the beauty brand’s first Australian female athlete.
As part of her role with L'Oréal Paris, Fowler will partner with the brand on women’s empowerment initiatives and campaigns across Australia and New Zealand.
Cyclone creative managing partner Sam Hooper said the agency is excited to welcome an iconic global brand like L'Oréal Paris to the Cyclone Creative family.
"In so many ways they have pioneered the beauty and skincare industry and have been at the forefront of innovation, disruption and progress. We feel privileged to continue telling that story through a local lens," said Hooper.
This partnership marks the beginning of an exciting journey for L'Oréal Paris as it brings local context and relevance to its global platform ‘Because you’re worth it’ in Australia and New Zealand.
Credits:
Client: L'Oréal Paris
Marketing Director - Yoshiko Nadia Adelina
Business brand lead - Kelly Penn
Creative & Content Agency: Cyclone Creative
Managing Partners - Christian Vasquez & Sam Hooper
Creative Director - Leslie Preyer
Editor - Joey Coley-Sowry
Videographer - Andrew Fraser
Photographer - Max Doyle
H&MU - Wayne Chick
Stylist - Monica Russell
Colourist - Daniel Stonehouse (Crayon)
