Sentimental Christmas songs and dancing elves are so last year.
Sticking to its slogan, ‘Have a break… Have a KitKat’, KitKat UK has successfully given us a break from Christmas with its latest holiday commercial.
The 30-second ad by J. Walter Thompson stands out amongst the sea of Santa hats, sleds and snowflakes as an ad featuring absolutely nothing, just a blank screen and a voiceover.
The voiceover for the Nestle chocolate brand ad says: “Welcome to nothing. No one suggesting gifts to buy or watching pretend families gathered around the Christmas table.
“No jingly bell, snowflake or celebrity selling frozen turkey. Nice for a change isn’t it?”
It’s clever, it cuts through the usual barrage of Christmas campaigns and it gets four out of five dancing elves from us.
