Kettle Chips and Ikon Sydney tell the story of spuds

7 June 2016

Creative Agency: Ikon Communications - Sydney

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Ikon Sydney launches a new campaign for Kettle Chips, paying tribute to the craftsmanship behind the crunch.

Ikon Sydney has made the latest Kettle Chips campaign all about the spuds, focusing on the craftmanship of the chips.

The spot, titled the Kettle Odes, is directed by Graeme Burfoot and voiced by Australian actor, Max Cullen, to tell the story of lovingly-crafted Kettle Chips.

Ikon was briefed to develop the campaign aligned to support Kettles new packaging and flavours and was responsible for strategy, creative development and media.  

Snack Brands Australia MD Mark Fryday says: "The campaign is a declaration of Kettle’s devotion to crafting the best tasting chips.  It has a nod to the brands strong heritage, though it is done in a contemporary way and aims to appeal to those interested in quality food, made with care.”

The TV campaign is supported by radio, OOH, online video, plus path-to-purchase digital retail panels and major in-store sampling activity.


Snackbrands Australia:
Mark Fryday – Marketing Director
Jennifer Geoghegan – Senior Brand Manager

Creative agency: Ikon Group Sydney
Executive Creative Director: Rob Martin Murphy
Art Director: Andrew Jones
Senior Account Director: James Trebilcock
Producer: John Staudinger
Integrated Client Service Director: Karyn Smith
Communications Director: Gemma Russell

Production Company: The Feds
Director: Graeme Burfoot
Producer: Jude Lengel
DOP: Danny Pope
Editor: Phil Horn
Post: White Chocolate
Sound: Kathleen Burrows, Noise International

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