Jacob's Creek: The wine that thinks it’s a whisky

25 October 2017

Advertiser: Jacob’s Creek

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The latest work from Jacob’s Creek stars the voice of Chris Hemsworth narrating the origins of its Double Barrel blend, matured in whisky barrels.

Jacob's Creek has launched an ad campaign starring the voice of Chris Hemsworth narrating the origins of its premium Double Barrel wine range.

The global 'Two Barrels, One Soul' ad was created by AnalogFolk in Australia and goes behind-the-scenes of the production of Double Barrel, which is matured in wine barrels, then in whisky barrels.

It starts out in a whisky distillery in Scotland, crossing the continents and ending up back at the winery in the Barossa Valley, Australia.

Hemsworth says: "I’m proud to narrate this story for Jacob's Creek. Double Barrel is a true example of Australia's ingenuity, to create a unique wine. I look forward to tasting the next vintage in the Barossa in 2018."

Derek Oliver, global marketing director for Jacob's Creek, adds: “Chris is the perfect embodiment of the confident, inclusive Australian attitude synonymous with our wines. He has a commanding presence yet is approachable, and he clearly values spending quality time with family and friends. This, coupled with his global stature, makes him the right person to share this story with the world and we are extremely excited to be working with him."


Pernod Ricard Winemakers

Creative Agency: AnalogFolk

Production: The Sweet Shop

Editor: ARC Edit

Online Post-Production: Alt Vfx

Sound: Rumble Studios

Photography: FLIPP

PR Agency: One Green Bean

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