IGA: Christmas made easy

18 November 2014

Media Agency: Starcom MediaVest Group (Australia) H/Q

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IGA celebrates the typical Aussie Christmas by reminding us all that there isn't one. But irrespective of how you celebrate it, it'll help you make Christmas easy.

The Independent Grocers of Australia (IGA)'s new campaign, "Christmas Made Easy", by Creative Oasis Creative, pushes the message that while Christmas might be spontaneous, celebrating it is a breeze thanks to IGA. The TVC brings back TV personality Anh Do and will also be rolled out through mobile, social, outdoor and in-store displays.

In collaboration with chef, Dominique Rizzo, IGA will also provide event planning tips and meal ideas through the IGA website and YouTube channel.

The campaign runs until 24 December.

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